london

The link baiting season promised to be one of the highlights of SES London. With linkbait being one of the hottest contemporary SEO themes, the crowds filled the room to hear what the industry experts were going to share. The widget as link bait First up, Nick Wilson gave a good high level introduction to 'viral link building'. Giving a passionate speech, Nick discussed widgets as the ultimate linkbait, and his observations were well worth hearing. Heellloou Jason Calacanis

Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.

In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.

Murdok guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will focus on local search marketing.

Matt Cutts has left the country. Google didn’t transfer him, though, and he didn’t run away – Cutts only temporarily crossed the pond to drop in at the Search Engine Strategies Conference in London. Cutts actually gave the “keynote conversation,” which Chris Sherman moderated.

Heading into London this afternoon for the Delivering The New PR conference tomorrow.

The experimental Internet browsing center set up and staffed by Google at London's Heathrow Airport could be an experiment repeated elsewhere.

John Naughton, in today's Guardian: Why I have serious doubts about the 'citizen reporters'...