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Successful webmasters and marketers agree: words rule the web!

Heavy graphics cost you money and traffic. They cost you money because heavy graphics require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, heavy graphics can cause you to exceed those limits, in which case you'll have to pay extra.

Is a picture worth a thousand words? On a Web page, it can be worth substantially more in download time. Few visitors are willing to stare at an empty screen for 10-20 seconds while your graphic image loads. They're far more likely to leave your site entirely.