lifetime

A Lexington, KY, high school received the reality show treatment from the Lifetime cable channel, which devoted web development forum hosting, and other new technology to supplement the upcoming reality series "Cheerleader Nation."

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.

First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005), customer service in several industries is deteriorating rapidly.

You know this Secret is worth Thousand Bucks, since you are die-hard to this Newsletter you are worth to the Publisher like that. So, here we go...

You have the opportunity of a lifetime. That sounds like marketing hype because you have heard it so often, doesn't it? Think about it this way: you have the opportunity to live one lifetime. Does that make a difference? How are you using your opportunity?

In "Big Time Banner Advertising," we discuss the importance of establishing an acceptable level of return for your promotional investments. This number becomes the criteria for what is deemed a success and what is deemed a failure. How you determine this number is not only critical to the success of your advertising efforts, it's also critical to the ongoing success of your business in general.

Explore strategies to maximize potential lifetime customers, including bartering, negotiation, offering freebies, and competitive pricing.