leveraging

From large scale stat providers right down to the smallest detail it is easy to take a statistic out of context and draw false conclusions from it.

Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in his book, The Marketing Imagination.

Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job.

As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year.

In today's increasingly complex business world, companies are seeking ways to make sure they have the talent they will need to compete now and in the future. Securing and retaining the right skills and competencies is fundamental to the growth and vitality of any organization.