landing

There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to  take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor's desire. (Coverage of the ACCM conference continues at Murdok Videos.  Keep an eye on Murdok for more notes and videos from the event this week.)

I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages… (1) Keep Focused on Your Primary Objective

Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop's Landing Page Report."

If want to make Google richer without making any money yourself, then stop reading. You don't need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.

Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions. As I was fairly familiar with the basic product features already, Google's Tom Leung and I had the chance to talk informally about some of the benefits of putting this product in many hands.

Blogosphere buzz surrounding Google's recent algorithmic changes to the way in which in evaluates landing pages for index inclusion and minimum bidding for keywords has propelled many site designers into a mindset revolving around updating, optimizing, and even totally revamping landing page content.

I wrote before about creating landing pages completely focused on the use of words that your customers use.

Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.