knowing

It's a fact of life that there's a very good chance that you are racing against every one (or a good portion of) your competitors, so it makes sense to know who is likely to be bidding for the contract.

CEOs take much the same energetic, visionary approach to buying as they do to selling. Whether or not you plan to sell to them directly, it behooves you to understand how they approach buying, as the head of the buying is usually the ultimate "Approver" within that organization.

There's no question that a powerful idea has the potential to bring success to you and your business, but how do you know if your article, product, or ad copy concept will become successful?

Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" - that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" - that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

It's a fact of life that there's a very good chance that you are racing against every one (or a good portion of) your competitors, so it makes sense to know who is likely to be bidding for the contract.

Do you think of closing the sale as something you do TO the customer, or something you do WITH the customer? If you guessed the former instead of the latter, you might want to read this Ziggets lesson with great care!