Sunday, January 5, 2025
Tag:

keywords

Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

Keywords: What’s Cheap and What’s Discounted

A few weeks ago we were intrigued by a selection of what Hitwise's Sandra Hanchard called "search value determinants," or word pairings used in search with regard to modifiers like "price" and "cheap," et cetera.

AdWords Forces Common Denominator Keywords

Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.

Google Pulls Imus Related Keywords?

It hasn’t been a good week for long-time shock jock Don Imus. After his controversial comments about the Rutgers women’s basketball team, his Imus in the Morning radio show was quickly dumped by both MSNBC and CBS. The events surrounding the scandal have had an interesting impact on the search world as well. Prior to CBS axing the Imus program, several major sponsors pulled their advertising from the show, which no doubt was a major factor in the network’s decision to pull it from the airwaves.

Six Ways to Find Keywords

Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques:

The Best Keywords

No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.

The Link Between Salesletters and Search Engine Optimization

Understanding the powerful synergy between salesletters and SEO, and how businesses can maximize their online marketing efforts.
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