keyword

In the session "Organic Keyword Research and Selection" the panel offered strategies for developing keyword lists for organic search engine optimization. Coverage of PubCon South Austin continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week. Seth Wilde, Search Engine Marketing Manager, uShip, talked about keyword research methods.

I suppose the best way to look at a list of popular search queries is from a kind of Taoist it-is-what-it-is perspective. Trying to find meaning in the collective conscience could drive one batty, especially if you’re the judge and despair type.

The last two times the Utah legislature attempted to regulate keyword advertising didn’t turn out very well. It’s probably a surprise to many then (maybe not though) that the governmental body is giving it a third try, this time with a version as watered down as it is vague.

Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don't always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.

Key Differences Among the Most Commonly Used Keyword Suggestion Tools - Part TwoThe 800-Pound Gorilla and the New Kid on the Block: Google and SEOBook

Gut instinct and superficial analysis just can't cut it anymore when choosing keywords, a hallmark of search engine optimization (SEO).The stakes are high for sophisticated marketers who need to give an SEO program the best shot at success in a competitive marketplace. It can take months to secure premium organic rankings for some relevant words that can bring traffic to clients' sites. If they pick the wrong keywords, they're going to waste a lot of everyone's time and cash.

While interpretations of its activity may vary, a new report indicates that Google's been inarguably busy.  On an international level, the search giant's ramped things up in a somewhat unprecedented manner, tossing out roughly 38 percent more ads per keyword in November than either Yahoo or Microsoft.

Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.