integrated

As more television makes the transition to the Internet, Google is doing its part to bring a little of the Internet back to television. It is doing so through a newly signed deal with NBC Universal (NBCU) in a move to help NBCU attract "new kinds" of advertisers.

Northern Light, a company that provides strategic research portals, business research content, and search technology to global enterprises, is breaking new ground by integrating meaning extraction into their business search.

AOL said today that it making a series of changes to position the company to be the largest advertising network, building on its Advertising.com network and the recent purchases of Tacoda, Third Screen Media, Lightingcast and Adtech. The company said the realignment is the final stage in its transition from an access business to an ad-supported Web company.

I just noticed as I was browsing through my google reader that it now has an integrated podcast player, simple little feature but really neat.

Reality Digital, a media sharing and social community solutions for businesses, has integrated its digital media-hosting platform, Reality Digital Opus and Google Maps. This allows users to find the geographic location of videos uploaded to Opus.

The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It's often referred to as Integrated Marketing Communications (IMC).

The changing media environment requires a well thought-out marketing plan.

Hu Yoshida, of HDS fame, spoke about a conference in his latest blog, and one of the topics was virtualization.