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If you're like most Web site owners, you're constantly looking for ways to attract quality traffic without it costing you advertising dollars you can't afford. One major problem is the continually increasing pay-per-click bids, making it impossible for the "little guy" to compete.

Money talks. Good thing you don't have to be rich to make it work for you. Pay-per-click search engines are one of the best ways to get targeted traffic to your site - and for just a few pennies, too. I'm usually pretty cheap when it comes to paying for advertising ... but this is one place where I'm happy to make the investment.

Can you create many articles related to your products? If you do, this marketing strategy is for you. You can easily move ahead of any competition.

There are probably two main ways you currently update your site. The first, and most important, is adding new content. Whether you are updating a calendar, adding a new page, or putting in a photo of a new product, you are enhancing the value of your site for your visitors.

Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.