insights

Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in his book, The Marketing Imagination.

If you're an IABC member, the May edition of CW Bulletin is a must-read for getting some excellent insight into all the primary new communication technologies ...

Insights into the world of start-ups from Michael Moritz, a partner at Sequioa Capital, one of the most successful venture capital firms in the world.

If you've been wondering who was behind The GM Fastlane Blog, General Motors' step into the public blogosphere by executive blogger Vice Chairman Bob Lutz.

Structure of the ROCE tree This type of analysis is called a ROCE Tree as it is often represented in the shape of a tree:

Few professionals in competitive intelligence have attended a formal financial analysis course: yet, analyzing a company's financial statement is often part of the job. The following framework should be part of your portfolio of tools. It is geared toward those who understand financial terms, but do not know how to pull together financial ratios to "tell the story." We at Competia particularly like this tool for the following reasons:

My favorite sessions at the SES conference were those where Google and Yahoo appeared on the same panels. You could almost always count on some crackling tension between the two search giants. The "Meet The Crawlers" session was no exception.

Growing your business means doing more and more, and working harder and harder, doesn't it? Well, certainly the "doing" and the "taking actions" are critical elements. Without action being taken, your business will get nowhere fast. There are also times when you need to stop taking action, sit back and do nothing.