increasingly

With a requirement for greater delivery in ever shorter timescales, under increased shareholder pressure and the continual impact of new technology, the life of the Chief Executive isn't an easy one.

In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.

Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency.