impressions

The mechanics' flyer used all the key words to convince me to take my car there. The two brothers who owned and operated this small repair shop for imported automobiles were factory trained, offered advance appointments and only used brand name parts. Why was I dragging my feet?

When is the first time that your business gives an idea of who you are to potential clients or customers? I say one important way is the telephone.

The top business people all say the same thing - first impressions count. Sounds easy, and it is easy for those few who can start a conversation with just about anyone but how many people do you know who are like that?