impression

Google has placed a new section in its AdWords reporting that will reflect statistics similar to "share of voice" for campaigns.

Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.

"We find that Web sites have three seconds to make an impression." - Jeff Rosenblum, Questus

The good news about Ajax technology in web pages is how it allows for the updating of content within the page without performing a full browser refresh; that's the bad news too.

Yahoo announced the development of a new system of accurate and consistent of counting ad impressions. The Sunnyvale goliath said they were implementing the new platform add another layer of accountability to the measurement of online graphical advertising.

Typos can hurt your sales. Apply the proofreading tips below to proof your documents. The type of document and purpose will determine how you proofread. Proofreading a legal document will be different from proofreading documents with multiple columns, numbers, or names.

If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter). Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

We only get one chance to make a first impression. This is very important when soliciting new distributors. We need to have potential distributors perceive us as the professionals in our industry.