hypnotic

Writing a sales letter is comparable to creating a hypnotic script. The hypnotist recites the script to a person in order to persuade them to focus on something that will change their mind or behavior.

I couldn't snap Billy out of his trance. It happened over thirty years ago. I was a teenager fascinated by the powers of the mind. I read about spirituality, psychic phenomena, UFO's, past lives, present problems, the magic of believing, and yes, even hypnosis.

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.

I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of "reasons why you should fall asleep right now."

James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others.

The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing"

Did you walk to work or carry a lunch?" Huh?

I sent the following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. Amazon.com had to back-order the book I was selling in the letter. My publisher's online server went down due to all the orders they got at once. But something even more shocking happened.