holiday

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

Facebook emphasizes privacy settings, helping users to manage their content visibility and prevent potential holiday embarrassments.

While online holiday shopping remains popular one of the key promotions retailers use to grab customers attention is free shipping.Hitwise has an interesting analysis of consumer searches for the term "free shipping" during this holiday season.

Online holiday shopping continues to be on par with last year, with spending through December 14, totaling $20.17 billion, according to comScore.For the first fourteen days beginning December 1 (Cyber Monday), sales totaled $9 billion, up 2 percent compared to a year ago. The most recent week saw ecommerce sales slipping 2 percent.

Here's hoping eCommerce sites are satisfied with the number of shoppers they've received so far this season; a new Hitwise report makes it look like things have already crested in at least one respect.  Yet there may be ways for retailers to succeed, and consumers are certainly in a good position.

Online holiday retail spending has slowed slightly, but remains relatively solid according, to a new report from comScore.For the holiday season through December 12, $19.44 billion has been spent online, about the same amount as last year. For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion up 3 percent compared to a year ago.

Online holiday spending continues to be the one bright spot in the woeful economy, according to a new report from comScore.For the holiday season through December 7, $15.63 billion has been spent online, about the same level compared to the same period last year. During the first week since Cyber Monday (December 1-December 7), sales totaled $4.45 billion, up 7 percent over a year ago.

It's new feature Tuesday for "Hulu for the Holidays", the JCPenny-sponsored event that has Hulu adding something new each day through the holiday season. On Mondays they add new TV shows. Tuesdays its new site features, and Wednesdays, Thursdays, and Fridays are for new movies.