hispanic

As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.

Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience.

As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide.

Since I've been covering the search engine industry, one of my "mentors," Nacho Hernandez, has guided me in the area of search engine marketing toward the Hispanic community, a subject some feel isn't worth the effort.

As the US Hispanic-speaking population continues to grow as an Internet-using society, hurdles remain between them and effective search engine marketing strategies, largely because of the perceived language barriers that may or may not exist.

There has been a running discussion among the SEO community about whether or not going through the efforts of optimizing web content for Hispanic visitors is a valid exercise. Some believe that optimizing and marketing towards a community that isn't known as being search engine savvy (a misconception) isn't a worthwhile endeavor.

The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.