headlines

I want to tell you how I go about writing headlines. I like to keep a swap files of headlines around for future use. And how I go about doing it goes something like this...

Two major headlines today on click fraud, the first comes from Mediapost reporting from SES NY who say ...

Here are several more of the most successful headlines I've used over the past 24 years of helping companies improve their search engine marketing leverage. Let's talk about headlines and search engines advertising.

Topix.net announced a deal with InfoSpace to add Topix.net's news headlines to InfoSpace's Dogpile metasearch service, and also to help Dogpile's new IntelliFind technology determine when news content is likely to be relevant to users' Web search queries.

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your letter or your brochure. Headlines are the first thing your prospects read. Four out of five people determine whether they keep reading to learn about your products and services on the basis of your headline.

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.

RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for.