headline

Launching a project after a whopping one week in development, Google announced its extension of Google Maps and Google Earth-Google Moon. The new feature comes on the anniversary of Apollo 11's July 20, 1969 lunar landing and on the birthdays of two "moon baby" Google employees.

When it comes time to write your headline, be it for your sales letter, web page, or advertisement; always ask yourself: "What's in it for the customer?"

Writing a good ad that captures the attention of the reader is an art. Your ad and especially the headline should be compelling and strong in order to persuade the reader to a greater interest in what you are offering. In other words: to distinguish yourself from your competitors you have to be creative. Learning how to write a Haiku, a very short Japanes poem, can help you to accomplish this.

Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.

There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.

Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.

Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.

You've got seconds to grab your reader's attention. Fail, and you'll lose them and their money forever.