guerrilla

Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non- traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn't, believe it or not.

In a world where anyone can access the archives of the Smithsonian Institute with a click of the mouse, potential clients will not be satisfied if a consultant's Web site turns up nothing but marketing babble. Clients come to your web site for one reason: to solve a problem. They expect your site to look professional, be easy to navigate, and offer content that helps them understand how you can help them.