guerilla

Do you ever wish you could travel back in time and smack yourself for doing something dumb?

I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.

If you're going to apply the principles of Guerrilla P.R. to the age of the Internet, you have to know something about Guerrilla P.R. itself. in case you have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since that book was published in 1993, let's take a fresh look at the concept. After all, the world has changed.

If your promotion strategy includes pay-per-click, listen up. You need to be aware of a few guerilla tactics that are gaining popularity - and as a result may end up hurting legitimate businesses.

One of the most frequent questions I am asked when speaking at conferences goes something like this...

Are you using these three little known ways to find link partners? If not you should be. Since decent link popularity is a must if you want to rank well and get more traffic.

In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site. Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.