generation

A generation of young people are being "raised online" according to a new study by the UK based Institute for Public Policy Research (ippr).

Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land's Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.The panel of speakers included representatives from the major search engines - Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google - discussing where they see search going in the next decade. Will search as we know it will survive?

Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.

The kids may be able to fly around the web at ludicrous speed, but if a basic search can't find what they want, they could have a tough time digging up more information.

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.  I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Today I got to thinking a lot more seriously about revenue generation options for monetising websites. Although I’ve pretty much doubled my Adsense earnings over the past month, it’s still not a huge amount. And today it really hit me how meagre the revenues are relative to other earning options.

This article explains how an enterprise can leverage increased value generation, thereby aiding competitive advantage, by adoption of the `Enterprise Value Generation Service Orientated Architecture Platform' (SOAP).