functional

What are pitfalls that companies should avoid when specifying Web applications for internal or external development?

A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. It's why freelancers don't bother publishing a second issue - because prospects tossed out or deleted their first issue.