formulas

1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.

1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.

Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.

1) COMMUNITY TOGETHERNESS Allow other web sites to use your online community for their web site visitors. Just have them link directly to the discussion board or chat room. Include your web site's ad or banner ad at the top of the page.

1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.