foreign

Taking on risk

For some internet marketers it's become a cutting edge strategy to offer multi lingual navigation and promo material on their sites in the hope of expanding their client base. While it is true that international users whose mother tongue is anything but English are beginning to hit the web in hefty numbers, catering to them in their own linguistic format is an art in itself which doesn't lend itself to the cheap and easy "no brainer" pseudo solutions currently being hawked on the net. If you offer them one of those, chances are you'll fend them off forever. Count it as a well-meaning blunder as much as you will, fact is these clients-to-be can be quite relentless if you convey the impression that you couldn't care less about offering first class services. Don't forget that very many people actually love their mother tongue and don't enjoy seeing it massacred.

That could be the headline this summer. The weakening economy is continuing to drag the U.S. dollar with it. For the past 13 years, Americans have enjoyed a strong dollar. Now the tables have turned.

Well, well, well... you jacked up your database, didn't you?