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flying
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Flying Blind? Search Marketing Metrics
At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit, and in front of the pilot, you see just one gauge.
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Flying Without A Net
One of the most exciting and daunting things about starting your own home-based business as your sole means of income is the reality that no one is responsible for your success or failure but you.