feedburner

I have been quite vocal in my encouraging Aweber to add some more control to the way they handle RSS to Email, and I am glad to say they have now added some very flexible date and time based controls. This means that they totally blow Feedburner Email subscription away as far as features are concerned. Apart from one important aspect. Exclusive: Aweber Will Soon Report Email Sububscriber Numbers To Feedburner In the announcement Justin Premick mentioned

Things change when a large, publicly traded company acquires a smaller firm. Google's $100 million pickup of Feedburner has elicited some negative speculation.

Rumours have been surfacing for the last few days that Google might be buying FeedBurner for around $100M.

The rumor that Google is eyeballing FeedBurner for a cool $100 million has folks talking about what that could mean for Google's search result relevancy, and the company's ability to identify splogs, differentiating them from legitimate blogs.

It’s just an unconfirmed rumor at this point, but Sam Sethi has “just heard from a VERY trusted source that Google is buying Feedburner.”  Considering that Microsoft just spent $6 billion on aQuantive, this purchase would certainly be a good way for Google to steal back some headlines.

Do you worry about the danger of giving a 3rd party service control over the most important part of your blogging business - your subscribers?

While at SES in Chicago, I got to hear Rick Klau of Feedburner talk a few times. While listening to him, I realized that Feedburner's services are well worth the free account; not to mention the paid account.

Dick Costolo is the co-founder and CEO of FeedBurner. Previously, he co-founded and was CEO of Spyonit.com.