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Since the birth and popularity increase of the Internet, advertising has become a booming industry. Throughout the past few years, more and more types of advertisements have begun in an attempt to make online advertising more effective: cost effective for advertisers and sufficient revenue sources for publishers. Banner ads, newsletter ads, pop-ups, pop-unders, and many other forms of advertising have been tried. Making Flash banners hasn't improved the click through percentages either. What is going to be more effective? Featured Links are going to become the new frontrunner in the online advertising industry.