eZines

Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisement on newspapers and magazines and the results were not as good as you expected. We once placed an advertisement on a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among over two dozens of advertisements and it was not targeted to the right audience. We are getting smarter. We now get quite good responses from Ezine ads.

I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.

Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.

Do you feel bewildered when you begin an Ezine Advertising campaign?

If you are not publishing an ezine, start one yesterday. Here's why.

You know email newsletters are a powerful promotional tool that can bring you big profits. You see it everywhere you go : "Earn huge income ! Publish your own email newsletter !" What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers.An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.

Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the "free" article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.

There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.