europe

comScore released a couple of interesting reports today. The first involves the social networking landscape in Europe. According to comScore, France in particular had a big year when it comes to social networking, growing by 45% with Facebook as the leading network.

It's mildly amazing to see another report about 2007 trickle in.  The contents of the report are interesting, too, as Europe's online advertising market apparently expanded by about €4 billion since the year before.

When it comes to online television, American companies and programs are what we tend to discuss.  Research shows that online television is extremely popular in Europe, however, and so Europeans could drive the next wave of advertising trends.

  Yesterday, General Motors Europe launched Driving Conversations, a new executive blog.

Close to half of all people in the UK will be members of a social networking site within four years, a new report indicates.The study found that the UK has the highest number of users in Europe who are members of sites such as MySpace and Facebook. At least 9.6 million people in the UK use these sites and that is expected to increase to 27.1 million by 2012.

Partnerships for New York-based performance ad network Azoogle in the United Kingdom and elsewhere in Europe may help drive acceptance of the cost per action model across the Continent.

Wikipedia claims that all of Switzerland has about the same population as the Greater London area.  And some Yahoo employees should soon be able to check up on that comparison, as the company is moving its European headquarters southeast.

A couple of days after showing how deep their affection is for users finding the right privacy features in Google products, the company acknowledged the European Union for its acceptance of open standards.