enhancements

Search engine-based PPC advertising is probably the hottest technique of advertising in the marketing available, largely because it is the most employed method on the Internet. With an estimated 40% of online advertising revenue being spent on search engine ad, the numbers bear this out.

WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation, today announced the latest upgrade to the industry's leading Search Engine Optimization solution, WebPosition Gold 3.

This is the fifth part of a five part article. Read part four here.

Dogpile has launched significant enhancements to its metasearch platform. Dogpile's new IntelliFind technology utilizes sophisticated query intelligence to assess the likely intent behind every entered query, enabling Dogpile to return more relevant results from a wider array of content sources.

For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.

Overture launched three new advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads for advertisers worldwide.

Near-Time Flow Suite Enhanced with Weblog Support, Secure Collaboration, and Improved Content Publishing Options.

OpenService announced the availability of NerveCenter 4.0, Open's network fault management and real-time correlation technology.