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Press releases are a form of online marketing that we don't discuss very often. They don't have the new and exciting appeal of social media or even search engine marketing, but they've been around a lot longer and are still working. In fact, they can play right into those other forms.

A little over a month ago, a new real time search engine entered the scene. It was called Collecta, and while still in Beta, they have announced some big improvements today.

Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.

Google's Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks: We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?

I am a strong believer in the idea that comments increase the value of articles. This holds true on small blogs as well as large news sites. Comments expand the conversation, and can provide insight into the original subject matter that was lacking from the piece to begin with.

Collecta, a new search engine, launched today with a unique twist... they're one of the first real-time search engines. Searching with Collecta, you get real-time results from blogs, Twitter, Flickr, YouTube, social sites and various news outlets.

Update: Bing will be rolled out over the coming days, but will be available to all on June 3rd. Original article: Steve Ballmer is speaking at the All Things Digital Conference aka D7. Microsoft's new search engine is widely expected to be announced. Sources say it is to be called Bing. Here's a nice video look at Bing:

Microsoft is launching an ad attack against Google to the tune of $80-100 million, according to AdAge. This will include ads on television, radio, print, and of course online.