Engagement

Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It's called the TV Fandex 100, and leverages data aggregated from multiple sources, which Wetpaint calls the most relevant, real-time, and reflective of fans’ passions. This includes a mixture of search, social media, and fansite activity supplementing Nielsen rankings.

Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen. Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.

In another fine example of socializing advertising, Facebook announced a continuation of its Engagement Ads with the addition of new polling ads. Don't get it confused with its Davos polling.

Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through. I (loftily and windily) talked of being there for the consumer's journey and looking to understand how a customer arrived at that final decision.

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit. Here’s why: The whole system of Internet Marketing profits is based on effort and engagement. Witness- Web advertising (text links, banner ads, Adsense) has a back-of-napkin payout of about 1-10% against your time and resorces.

Does anyone agree what employee engagement is? asks David Ferrabee.