engage

Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.

I’ve often wondered about the members of Google’s legal team.  How many are there?  What sort of people are they?  And do they work 168 hours per week to keep up with the avalanche of lawsuits?   I still don’t know the answers to all those questions, but in regards to the first one, a new report indicates that many more specialists will soon join up.

It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.

BBC journalist Paul Reynolds regards the blogosphere as a source of criticism that must be listened to and as a source of information that can be used.

Robert Scoble is meeting with the Target Corporation this morning and is asking the blogosphere for advice for the retail giant.

At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.

Earlier this week, I wrote about what some French newspapers are doing with blogs, commenting on Le Monde, Libration and Le Figaro.

Connect and Engage! Your People Are Your Power.