emotional

The emotional aspects of starting a home business can have you experiencing high highs and low lows. In addition to the immediate luxuries of being your own boss, setting your own working hours, and avoiding a stressful commute, there are also significant things on the other side of the ledger...starting and building a home business is not just an automatic trip to the promised land.

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.

Emotional connections? Is this one of those cosmic vibration things? Am I asking you to flaunt your aura at people or something?

Herb Kelleher was on my recent Southwest Airlines flight from San Antonio to Dallas - of all things! As you know, he was the president of Southwest, the man who made it a success. Then he resigned, I think he must be about 70, and is now Chairman of the Board. Whatever his title, he still considers himself "Southwest Airlines" and so will you if you ever meet him.

To create true, lasting prosperity, almost any guru can tell you that you must align your physical, mental and emotional states and actions. This all sounds very logical, but when it comes right down to it, most of us are not quite certain how to proceed.

Studies show introducing an EQ program at your business affects the bottom line positively (http://www.eiconsortium.org ). People learn to: - Make better decisions - Communicate and work together more effectively - Develop tolerance and appreciation for multiculture and diversity - Manage constructive discontent - Cope better and experience less stress - Manage themselves and others better - Become more productive and change-proficient - Increase leadership skills - Accommodate to both introverts and extraverts - Become aware of mimetic changes - Reach others with communication and learning styles different than their own - Use solution-focused problem-solving, not emotion-focused

If you've been reading about Emotional Intelligence, the Catch-22 has probably occurred to you: Since EQ begins with self-awareness, the people who have the worst EQ are also going to be the worst at assessing their own.