effectiveness

There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness.

Supply chain management (SCM) is one of the key drivers in today's business world with offshore sourcing, foreign competition and global markets.

When we read about business growth in the top business periodicals, they always refer to the multi-national corporations. I'm not a large corporation. I'm not even incorporated.

Nearly 30 years have passed since Ted Leavitt, a noted Harvard Business School professor, extolled the virtues of focusing on customers as fundamental to building and growing profitable businesses in his book, The Marketing Imagination.

Your company has made a sizeable investment in the training, support, expenses, salaries and benefits of sales team members. You've also invested in a contact management or SFA application to track and forecast your sales cycle - but is the application actually making your sales team more effective?

Two things are certain.

Do you expect your same banner ad used in print and on TV to draw the same attention online?