effectively

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that?

Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader's self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.

Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!

One of the successful methods in online marketing is collecting visitors' emails in exchange for a free report or an ebook and follow up with new products and services.

When it comes to calling prospects, the telephone becomes a three hundred and fifty pound weight for some individuals. I'm going to share some secrets with you that will rid you of your apprehension to pick up that phone!

It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

Oneupwebmtoday released a new white paper outlining its study of Fortune 100 Web sites and revealed that less than 10 percent use search engine optimization (SEO) effectively. And, more than 40 percent aren't using SEO at all.