ecommerce

The SEO industry has only seen one constant -- change. The well known proverb, "change is the only constant" should be stenciled somewhere near all our desks. Sometimes the change is wanted, and sometimes not. A specific aspect of SEO that has seen a lot of change is blended search. Jill Kocher of Practical-eCommerce wrote about her concern regarding blended search and e-commerce...

Harness the power of Twitter's engagement tactics to boost your eCommerce platform's user experience and conversion rates.

Murdok looked at some interesting research from Forrester and Shop.org this week, which indicated that while online retail sales have been increasing, those for the majority of web-only businesses have actually remained flat or on the decline. One startup launching this week thinks injecting a little human touch into eCommerce can be a way to combat this. Naturally, Twitter is the medium the company's using to do this.

The number of businesses selling online is quite large, and its only growing. Advertisers need spots where they can shine.  I spoke with John Federman, President and CEO of Searchandise Commerce about some things that can not only give those spots to advertisers, but earn eCommerce sites

January was a month of casual browsing, with limited purchases at online retailers, according to a report from marketing firm Coremetrics. The number of online sessions in which consumers browsed a Web site, viewing at least one product page, stayed largely flat compared to December 2008. The number of sessions in which consumers actually completed an order was down 21 percent.

Bill Slawski at SEO By the Sea talked about a very interesting concept today regarding a social fashion search engine in which you would submit measurements and create a 3D model of your body to create a profile. You would then more easily be able to shop for clothes and shoes online based on a variety of variables.

Here's hoping eCommerce sites are satisfied with the number of shoppers they've received so far this season; a new Hitwise report makes it look like things have already crested in at least one respect.  Yet there may be ways for retailers to succeed, and consumers are certainly in a good position.

While there's no telling what shoppers might be willing to brave this year for the sake of low prices, an eCommerce site shouldn't remind users of a military gauntlet.  Speakers at an SES Chicago session called "eCommerce 101: Optimizing your Shopping Cart for Search and Conversion" discussed ways to make shopping experiences pleasant and productive, instead.