doomed

Back in October 2003, Ben Silverman wrote about PR hits and misses. One of the companies he highlighted was Sunncomm, the company that works on DRM protection for music CDs.

Has Google disrupted the businesses of Yahoo and Microsoft? Yes! It got me out of bed to write this post.

"Right, People. Let's blast out that mail campaign we've been planning for so long."

Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.

When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.

When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.