display

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for Murdok. Chris Crum: Are there templates that support video and rich media?

Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.

As you may have read about by now, Google's Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google. Cutts recommends making sure that whenever you write your own mouseover code that you don't roll your own custom solution, which he says might do some really weird things that nobody else has done before.

comScore has announced the launch of its ad tracking service, Ad Metrix within the U.K. The service offers details about where display ads are viewed online and the demographic information of the audience reached. Ad Metrix also captures multiple varieties of display advertising, including banner ads, rich media and video ads.

For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

  Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.

Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch. "In short, DAB brings some key attributes of search -- simplicity and cost-efficiency --  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it's become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

Late last year, Google announced that it would be experimenting with ads in more places. Since then, we've seen Google Image Search, Picasa, and Google News ad additions.