discovery

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.

It's probably entirely appropriate that if a supercomputer is going to be set up to strive for creative answers to tough questions, that hardware will consist of Apple Xserve G5s.

I'll admit I do little to dilute the concentrate of social media kool-aid, I'm a big believer in its power and potential, but there seems to be a disproportionate level of attention and posturing around content discovery these days -- specifically, how you use social tools to help with content discovery.

In the case of the Web 2.0 Watermill, there are primarily four areas where technology is beginning to facilitate a vastly improved Internet: knowledge collection, knowledge discovery, knowledge building, and knowledge sharing.

In the United States, companies worth over $1 billion are handling about 147 lawsuits. That's more good news for lawyers, but it's also good news for the data storage and electronic discovery industry that manages and scrounges up data among petabytes of information.

Martha Stewart Living Omnimedia has entered a partnership with Discovery Communications, in which MSLO's "Martha" television show will be rebroadcast on Discovery's TLC network.

NASA tried something new for media coverage with the launch of the Discovery. They set up online coverage through Yahoo and AOL. While normal television broadcast and cable networks will cover the launch, these two companies give you something new to search for. Both companies scored big points with this coverage and having watched both, both were sharp.

NASA officials have examined the faulty fuel sensor causing a two-week delay of the launch of the space shuttle Discovery and have decided that they're not really sure what's wrong with it. One of four sensors, the launch may go ahead whether it's fixed or not.