differently

At every conference or tradeshow, you get a badge.  I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name. 

The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the folks who toss their cookies. They've been testing the method in the U.S. and using it in Australia and Italy.

Does Google place varying levels of value on the types of links pointing to a site when it comes to ranking considerations? This is one of the most oft discussed topics on the subject of Google linking strategies. Will Google punish what it may perceive as too many links too quickly? Are relevant links the only ones given weight?

Last April, the World Health Organization (WHO), the World Trade Organization (WTO), the Norwegian Foreign Ministry, and the US-based Global Health Council held a 3-days workshop about "Pricing and Financing of Essential Drugs" in poor countries. Not surprisingly, the conclusion was:

Keyword advertising accounts for much of the revenue that search engines Yahoo and Google receive. Google has stated that 90+% of their earnings comes from its AdWord service. As a whole, keyword advertising took in 35% of internet ad revenue generated during the last fiscal year.

Face it - no one needs another affiliate program to join and making yours successful requires standing out from the crowd. 1. Do not offer an affiliate program at all when starting to market a product. Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on. 2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else. Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program - it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.