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differentiate
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Don’t Duplicate… Differentiate!
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive any greater value in shopping from you than anyone else. Keep in mind that price is *never* an issue -- what's important is the value behind the price.
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Differentiate Your Site
A Site Review Of Gaslamp.org By David Yancey of ProWebGuide.com.
Here are some comments from a site builder/developer who also happens to have been trained as an architect originally, and who enjoys visiting urban re-development projects. My quick-scan observations: