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You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management.

How do search engines evaluate relevancy when ranking search results? Do they concentrate on optimized content, or do they value contextual backlinks more? Do they place more importance for on page content (optimized web copy)? Or do they emphasize off page, anchored links pointing to the site in question?

We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:

Now you've probably heard it said a 1000 times by the top online marketers: the single most important thing that you can do is build your list. I challenge you because there is a second part to this: build a relationship with your customers and readers. Provide them with content that they can use and products that they want. You'll have loyal subscribers who will buy your products.