demographics

A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year. Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:

Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT. The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.

Google recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.

The latest entrant to the world of blogs by mainstream media made its debut yesterday ...

During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".

You have a great product, fantastic website, financial backing, and the undeniable urge to succeed, but you are not making any money through your website. Why? The answer is you haven't directed your product to the people who are looking to buy it.

Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good.