demographic

There's talk of lowering the drinking age, with at least a few colleges' presidents backing the idea.  This change would lead to an absolute marketing blowout.  In the meantime, though, Facebook's found its own workaround solution by introducing a system of demographic restrictions.

Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos.

Do you feel that most content on the Internet is aimed at your age group?

If you have been in marketing for any amount of time, you know how omniprescent demographics are.  The first question most marketing teams will focus on is "what's our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25."  TV shows and movies do the same. 

Many marketers will likely find Google's new demographic features interesting and useful. The big question is: when will Google add such capabilities to Search campaigns?

On the heels of MSN AdCenter's demographic profiling aspirations, Google AdWords now offers demographic site selection with gender, age, and household income as the demographic categories available. The demographic information comes from ComScore. h/t Andy

Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers to utilize when creating and modifying campaigns.

Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using demographic data could be your solution.