demands

IMPAQT announced its evolving business model to meet increasing market demands. IMPAQT's comprehensive offering will now include campaign consulting, search management tools, custom application development and proprietary research, enabling IMPAQT to offer clients solutions at all points of online search initiatives.

In spite of your best efforts to meet client expectations, requests, and demands, there are times when you can't deliver exactly what the client wants and/or exactly when he or she wants it. When you can't meet a client demand, meet a time line, or deliver in spite of your best efforts, how you handle the situation can make a tremendous difference in how the client feels about it.

Marnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I said "page views," not "hits." BIG difference!) I had to ask her to reveal her secrets so that we all could learn how to create a Web site that simply demands high traffic.