deliverability

Lyris Technologies has acquired opt-in email deliverability expert Piper Software, based in California and Colorado.

Digital Impact today reported that it continued to achieve record deliverability results during the second quarter of 2004.

1. Get and Confirm Permission Receiving permission from your subscribers is the crux of a successful email program.

"Improve Your Email's Deliverability" 25 Rules. By Karen Fegarty MailWorkZ With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages? We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.