decisions

I was talking with Neil Raden and Tom Davenport today on the subject of decisions - what are the various kinds of decisions and how do companies make them and think about making them. Afterwards I was reminded on something Rob Meredith posted - IT Archaeology: Whatever Happened to SDS? - a couple of weeks ago. It made me think about how we classify problems suitable for Enterprise Decision Management or EDM.

KNOVA Software, which describes itself as "a leading provider of Intelligent Customer Experience applications," has acquired a company that is also, according to the press release, among the elite in its field.

A key aspect of lead generation is to engage people as early in their buying process as possible, because that's where you can make the biggest difference. Simply put, engage early and often.

As the Internet grows to become the default source of information for millions of Americans, 45% of Internet users, or 60 million Americans, say that the World Wide Web played a major role in major decision-making in the past two years, says Pew Internet and American Life Project.

Panelists:

Search engines have become a critical source of traffic for many Web sites. In fact, search engines can account for as much as 80 percent of their traffic.

For years, marketers have assumed that because they can't figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they've used demographics to position their product within the range of decisions that a defined group might make. The marketer's hope - and a hope is the operative word here - is that their product is positioned effectively for when the 'emotional decision' is ready to be made.