damage

Doing Damage Control When the Storm is Over What do you do when your online business suffers from a major screw -up and your email is full of complaints from irate customers? In other words, you are recovering from what the military people used to call a SNAFU - an acronym for Situation Normal: All Fouled Up.

Google and other search engines will boot anyone using spam tactics to get high rankings. Should marketers fear these threats? You better believe it. What can be done as damage control if you suspect you’ve been penalized?